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1 advertising gimmick
gadget m publicitaire -
2 advertising
advertising ['ædvətaɪzɪŋ]1 noun (UNCOUNT)(a) (promotion) publicité f(b) (advertisements) publicité f(c) (business) publicité f;∎ he works in advertising il travaille dans la publicité(budget, material) publicitaire►► advertising agency agence f de publicité;advertising agent agent m de publicité;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;Marketing advertising awareness notoriété f publicitaire;Computing advertising banner (on web page) bandeau f publicitaire;advertising brochure plaquette f publicitaire;advertising campaign campagne f publicitaire ou de publicité;advertising concept idée f publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising department service m de la publicité;advertising director directeur(trice) m,f de la communication ou de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive chef m de la publicité;advertising expenditure dépenses fpl publicitaires;advertising gimmick gadget m publicitaire;advertising jingle jingle m, officially recommended term sonal m;advertising medium média m ou support m publicitaire;advertising rates tarif m des insertions;advertising revenue recettes fpl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising space espace m publicitaire;advertising standards normes fpl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaireUn panorama unique de l'anglais et du français > advertising
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3 gimmick
gimmick [ˈgɪmɪk]* * *['gɪmɪk] -
4 gimmick
gimmick ['gɪmɪk]∎ advertising gimmick trouvaille f publicitaire;∎ it's just a sales gimmick c'est un truc pour faire vendre;∎ the voters aren't fooled by election gimmicks les électeurs ne sont pas dupes des gadgets électoralistes(b) (gadget, device) gadget m(c) (personal trick) truc m;∎ he does a tap dance in the middle of the show purely as a gimmick il fait un numéro de claquettes au milieu du spectacle simplement pour l'effet -
5 advertising
publicité fadvertising account budget m de publicité;advertising agency agence f publicitaire ou de publicité;advertising agent agent m publicitaire ou de publicité;advertising approach optique f publicitaire;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;advertising awareness notoriété f publicitaire;advertising budget budget de publicité;advertising campaign campagne f publicitaire ou de publicité;advertising concept concept m publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising costs frais m pl publicitaires;advertising density densité f publicitaire;advertising department service m de publicité;advertising director directeur(trice) m, f de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive publicitaire m f;advertising expenses dépenses f pl publicitaires;advertising gimmick gadget m publicitaire;advertising insert encart m publicitaire;advertising jargon jargon m publicitaire;advertising leaflet imprimé m publicitaire;advertising manager directeur(trice) de la publicité;advertising material matériel m publicitaire;advertising medium support m de publicité;advertising potential potentiel m publicitaire;advertising psychology psychologie f de la publicité;advertising rates tarif m des insertions ou de la publicité;advertising revenue recettes f pl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising slogan slogan m publicitaire;advertising slot créneau m publicitaire;advertising space espace m ou emplacement m publicitaire;advertising standards normes f pl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaire;advertising target cible f publicitaire -
6 gimmick
['ɡimik](something used to attract attention to something or someone: an advertising gimmick.) astuce- gimmicky -
7 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub
См. также в других словарях:
advertising gimmick — trick used by advertisers to create interest in a product … English contemporary dictionary
gimmick — gim‧mick [ˈgɪmɪk] noun [countable] disapproving a trick or object that makes you notice a product and want to buy it: • It would be foolish to dismiss the videophone as nothing more than a gimmick. gimmicky adjective : • a gimmicky new product… … Financial and business terms
gimmick — n. an advertising, promotional gimmick * * * [ gɪmɪk] promotional gimmick an advertising … Combinatory dictionary
gimmick — gim|mick [ˈgımık] n informal a trick or something unusual that you do to make people notice someone or something used to show disapproval →↑stunt ▪ advertising gimmicks >gimmicky adj >gimmickry n [U] … Dictionary of contemporary English
gimmick — gim·mick || gɪmɪk n. (Slang) advertising ploy; device, gadget; trick, scheme … English contemporary dictionary
gimmick — noun (C) informal 1 a trick or an object that makes you notice a product and want to buy it: advertising gimmicks 2 something unusual that someone does to make people notice them gimmicky adjective gimmickry noun (U) … Longman dictionary of contemporary English
Toy advertising — is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticised for turning children into consumerists and are regulated to ensure they meet defined standards. These rules vary from country to country,… … Wikipedia
aerial advertising — /ˌeəriəl ædvətaɪzɪŋ/ noun advertising displayed in the air from balloons or planes or in smoke designs ● Aerial advertising proved to be an effective gimmick. ● Aerial advertising was used to attract the attention of people on the beach … Marketing dictionary in english
Burma-Shave — famous for its advertising gimmick of posting humorous rhyming poems on small, consecutive highway billboard signs. TOC Burma Shave was introduced in 1925 by the Burma Vita company, owned by Clinton Odell. The company s original product was a… … Wikipedia
List of frivolous political parties — This is a list of political parties that have been created for various frivolous purposes: parody, joke, hoax, etc. Contents 1 Australia 2 Austria–Hungary 3 … Wikipedia
Edgar Wallace — Infobox Person name = (Richard Horatio) Edgar Wallace caption = Detail of plaque of Edgar Wallace birth date = April 1, 1875 birth place = Greenwich, London death date = February 10, 1932 death place = Beverly Hills, USA other names = known for … Wikipedia